Quarterly Beverage Tracker Second Quarter 2016: United States of America; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks and hot beverages have shown positive growth while alcohol consumption was flat in this quarter. Packaged, enhanced and flavored water showed double-digit growth for carbonated water products clearly sourcing consumption from lapsed carbonates drinkers. Energy drinks and iced/RTD tea drinks saw a lower growth while iced/RTD coffee drinks sales continued to accelerate. A noticeable slowdown in craft beer consumption was seen although sales still growing, driven largely by new product introductions.

Key Findings
Supermarket sales were especially strong over the period, with Private Label up in carbonated water, helped by a double digit rise in the sales through grocery channels

Hard soda segment continued to evolve with the introduction of alcoholic seltzer drinks

On-premise consumption of iced/RTD coffee drinks continued at a strong pace thanks to further expansion of the offerings in quick service restaurants, coffee shops and other 'on the go' outlets

Innovation has been an important factor in the recent growth in enhanced water category, especially outside of mainstream grocery channels

Canadeans United States of America Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the United States beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in United States to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation