Marketing to Parents - Canada - September 2016


#822192

N/A

Mintel

$ 3996

In Stock

As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family activities. This comes with the side benefit of children actively influencing parents on trends and brands – something marketers would do well to cater to.

Technology has undoubtedly impacted the way we interact with each other, though Canadian moms and dads do not necessarily see eye-to-eye on whether it helps or hinders family time.