With growing trend of healthy living and decrease in spending power, the beer market witnessed slight increase. Swiss beer market continued to lose ground to foreign supplies fueled by the high value of the Swiss Franc. Lager remained the dominant beer type in the market with 94% of the total volume. The premium segment saw a growth of 1% as consumers looked to this segment for craft beers and premium regional brands.
Strong beer experienced stagnation in 2015 after years of strong growth as consumers moved towards healthier hydration.
Discount stores saw an increase in consumption as more consumers tried to save money on their favorite beer brands or even to try new ones.
High Swiss franc affected the price of some of the super premium brands that made the brand out of reach of the lowest income consumers.
Canadeans Switzerland Beer Market Insights 2016 Report provides a complete overview of the Switzerland beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Switzerland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Switzerland beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Switzerland beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects