Consumer and Market Insights: Spirits in Finland




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The Spirits market in Finland is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. Finlands Spirits market is led by the Vodka category in volume as well as in value terms. The Rum category is forecast to register the fastest growth in volume terms during 2015-2020. Diageo Plc is the leading player in Spirits market in the country.

Key Findings
The Rum category is forecast to register the fastest volume growth during 2015-2020.

The Vodka category is the largest value category in Finlands Spirits market.

Food & Drinks Specialists is the leading distribution channel in Finland's Wine & Spirits market.

Gordon's is the leading brand in the Gin & Genever category.

The Dark Rum segment is expected to gain share growth within the Rum category.

Screw Top is the commonly used closure type in Finland's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning