Consumer and Market Insights: Spirits in Portugal




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The Portuguese Spirits Market is being led by the Whiskey category and is also expected to register fastest growth during 2015-2020 in both value and volume terms. Private labels in Whiskey category registered fastest growth during 2012-2015. On-trade transactions account for the highest distribution share in the Spirits market. Pernod Ricard S.A., Diageo Plc and Bacardi Limited are the leading players in the country.

Key Findings
The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

The Whiskey category is the largest value category in the Portuguese Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Tres Ochos is the leading brand in the Tequila & Mezcal category.

Private label penetration in the Portuguese Spirits market remains low.

Screw Top is the commonly used closure type in Portugal's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid metal, and others; container data for: Bottle and Box

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning