Marketing to Black Moms - US - September 2016


#827533

N/A

Mintel

$ 3996

In Stock

Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and help her make decisions to ensure her children are safe and grow up to be well-rounded adults. She is grateful for her life but wants to improve her situation, namely her income, so her family can not only survive but also thrive.