Quick Service Restaurant IT Market (Type - Hardware, Software - Front of House, Inventory Management, Reconciliation, Labor Management, HR Software, Data Analytics, Marketing, Restaurant Operation, Support Operation, Franchise Management) - U.S. Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024


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The increasing competition and adoption of new technological solutions such data analytics (in front and backend operation) and mobile devices is expected to drive the growth of the U.S. quick service restaurant (QSR) IT market in near future. QSRs are expected to heavily invest in software based solution in order to increase customer footprint and thereby drive sales revenue. Many QSRs are expected to replace their older kiosk and signage solutions which would drive the market growth in the hardware segment. Furthermore, up-gradation and introduction of new software to restructure daily business operations is expected to drive the market for software and service segment. The U.S. QSR IT market comprises different hardware components, supporting IT, and services such as network security and cloud based services. The QSR market by hardware component is classified into five major segments: signage systems, kiosks, point of sales, handheld devices, and digital menu cards. The software segment is further categorized as front of house, inventory management, reconciliation, labor management, HR software, data analytics, marketing, restaurant operation, support operation and franchise management. These software segment are further categorized as per the software used in the QSR industry. Digital signage is expected to be the largest revenue contributor in the hardware segment owing to high initial cost as compared to other hardware and increasing usage in signage system and drive through terminal segment. The front of house software segment is expected to contribute largest market share within the QSR software market, since it accounts majority for payment and point of sale solution software.

As customers are increasingly using social and digital media as part of their lifestyle, quick service restaurants have been promptly recognizing the need for digital and social media as medium of interaction to reach wide audience and improve their marketing. Moreover, many customers prefer QSRs with self-service options, such as kiosk systems, as it reduces the waiting time. Thus, with changing customer preference for convenient and quick services, the QSR industry players need to adapt in order to avoid losing their customers to competitors. Subsequently, as the QSR industry moves toward digital technology and business intelligence solutions, the demand for POS, kiosks, handheld devices, signage systems, digital menu cards, IT (data analytics, marketing and front of house) is expected to expand significantly.

Furthermore, the report analyzes the factors that drive and restrain the growth of the quick service restaurant IT market in the U.S. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the trend of technology adoption in the quick service restaurant market. Also provided is the market positioning analysis for hardware and software vendors, and competitive strategies adopted by key players in the U.S. quick service restaurant market. Furthermore, the report also provides price trend analysis for purchase and annual maintenance cost of software segmentation for the period 2014 to 2024.

Major business strategies adopted by key players, their market positioning, and product offerings have also been identified in the research report. The prominent manufacturers who offer quick service restaurant solutions or hardware include Panasonic Corporation, NEC Display Solutions of America, Inc., LG Display Co. Ltd., Oracle Corporation, VeriFone Systems, Inc., NCR Corporation, PAR Technology Corporation, Revel Systems, Inc., HM Electronics, Inc. and Delphi Display Systems Inc.

The U.S. quick service restaurant (QSR) IT market is segmented as below:

U.S. Quick Service Restaurant (QSR) IT Market

By Hardware

  • Signage System
  • Kiosks
  • Drive Through Terminals
  • Point-of-Sale
  • Handheld Device
  • Digital Menu Card

By Software

  • Front of House
  • Inventory Management
  • Reconciliation
  • Labor Management
  • HR Software
  • Data Analytics
  • Marketing
  • Restaurant Operation
  • Support Operation
  • Franchise Management

By Services (Network Service and Cloud Solution)

Table of Content

Chapter 1 Preface
1.1 Report description
1.2 Research methodology

Chapter 2 Executive summary
2.1 U.S. Quick Service Restaurant IT Market Snapshot
2.2 Market Dynamics

Chapter 3 U.S. Quick Service Restaurant IT Market Analysis, 2014 – 2024
3.1 Definition and Scope of Study
3.1.1 Overview
3.1.2 Definition
3.2 Key Market Trends
3.3 Market Dynamics
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Competitive Landscape
3.4.1 Market Positioning
3.4.1.1 U.S. Quick Service Restaurant IT Market: Market Positioning of Key Players, By Hardware, 2015
3.4.1.2 U.S. Quick Service Restaurant IT Market: Market Positioning of Key Players, By Software, 2015
3.4.2 Major QSR Software Vendors
3.4.3 Purchase and Maintenance Cost
3.4.4 Competitive Strategies Adopted by Key Players

Chapter 4 U.S. Quick Service Restaurant IT Market Analysis, 2014 – 2024
4.1 U.S. Quick Service Restaurant IT Market Overview
4.2 U.S. Quick Service Restaurant IT Market Overview
4.3 Quick Service Restaurant IT Market Analysis: By Hardware
4.4 Quick Service Restaurant IT Market Analysis: By Software
4.4.1 Quick Service Restaurant IT Market Revenue, By Front of House, 2014 – 2024 (US$ Mn)
4.4.2 Quick Service Restaurant IT Market Analysis, By Inventory Management
4.4.3 Quick Service Restaurant IT Market Analysis, By Reconciliation
4.4.4 Quick Service Restaurant IT Market Analysis, By Labor Management
4.4.5 Quick Service Restaurant IT Market Analysis, By HR Software
4.4.6 Quick Service Restaurant IT Market Analysis, By Data Analytics
4.4.7 Quick Service Restaurant IT Market Analysis, By Marketing
4.4.8 Quick Service Restaurant IT Market Analysis, By Restaurant Operation
4.4.9 Quick Service Restaurant IT Market Analysis, By Support Operation
4.4.10 Quick Service Restaurant IT Market Analysis, By Franchise Management
4.5 Quick Service Restaurant IT Market Revenue, By Service, 2014 – 2024 (US$ Mn)

Chapter 5 Company Profiles
5.1 Panasonic Corporation
5.1.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.1.2 Market Presence, By Component
5.1.3 Key Developments
5.1.4 Strategy and Historical Roadmap
5.1.5 Revenue and Operating Profits
5.2 NEC Display Solutions of America, Inc.
5.2.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.2.2 Market Presence, By Component
5.2.3 Key Developments
5.2.4 Strategy and Historical Roadmap
5.2.5 Revenue and Operating Profits
5.3 LG Display Co. Ltd.
5.3.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.3.2 Market Presence, By Component
5.3.3 Key Developments
5.3.4 Strategy and Historical Roadmap
5.3.5 Revenue and Operating Profits
5.4 Oracle Corporation
5.4.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.4.2 Market Presence, By Component
5.4.3 Key Developments
5.4.4 Strategy and Historical Roadmap
5.4.5 Revenue and Operating Profits
5.5 VeriFone Systems, Inc.
5.5.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.5.2 Market Presence, By Component
5.5.3 Key Developments
5.5.4 Strategy and Historical Roadmap
5.5.5 Revenue and Operating Profits
5.6 NCR Corporation
5.6.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.6.2 Market Presence, By Component
5.6.3 Key Developments
5.6.4 Strategy and Historical Roadmap
5.6.5 Revenue and Operating Profits
5.7 PAR Technology Corporation
5.7.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.7.2 Market Presence, By Component
5.7.3 Key Developments
5.7.4 Strategy and Historical Roadmap
5.7.5 Revenue and Operating Profits
5.8 Revel Systems, Inc.
5.8.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.8.2 Market Presence, By Component
5.8.3 Key Developments
5.8.4 Strategy and Historical Roadmap
5.8.5 Revenue and Operating Profits
5.9 HM Electronics, Inc.
5.9.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.9.2 Market Presence, By Component
5.9.3 Key Developments
5.9.4 Strategy and Historical Roadmap
5.9.5 Revenue and Operating Profits
5.10 Delphi Display Systems Inc.
5.10.1 Company Details (HQ, Foundation Year, Employee Strength) 
5.10.2 Market Presence, By Component 
5.10.3 Key Developments
5.10.4 Strategy and Historical Roadmap
5.10.5 Revenue and Operating Profits

TABLE 1 U.S. QSR IT market snapshot
TABLE 2 Definition: Quick Service Restaurant
TABLE 3 U.S. Quick Service Restaurant IT Market: List of Major QSR Software Vendors, by Type
TABLE 4 U.S. QSR Software Average Purchase Cost (US$), 2014 – 2024, by Software Type
TABLE 5 U.S. QSR Software Average Annual Maintenance Cost (US$), 2014 – 2024, by Software Type
TABLE 6 U.S. Quick Service Restaurant IT Market Revenue, By Component, 2014 – 2024 (US$ Mn)
TABLE 7 Quick Service Restaurant IT Market Revenue, By Hardware, 2014 – 2024 (US$ Mn)
TABLE 8 Quick Service Restaurant IT Market Revenue, By Software, 2014 – 2024 (US$ Mn)
TABLE 9 Quick Service Restaurant IT Market Revenue, By Front of House, 2014 – 2024 (US$ Mn)
TABLE 10 Quick Service Restaurant IT Market Revenue, By Inventory Management, 2014 – 2024 (US$ Mn)
TABLE 11 Quick Service Restaurant IT Market Revenue, By Reconciliation
TABLE 12 Quick Service Restaurant IT Market Revenue, By Labor Management, 2014 – 2024 (US$ Mn)
TABLE 13 Quick Service Restaurant IT Market Revenue, By HR Software, 2014 – 2024 (US$ Mn)
TABLE 14 Quick Service Restaurant IT Market Revenue, By Data Analytics, 2014 – 2024 (US$ Mn)
TABLE 15 Quick Service Restaurant IT Market Revenue, By Marketing, 2014 – 2024 (US$ Mn)
TABLE 16 Quick Service Restaurant IT Market Revenue, By Restaurant Operation, 2014 – 2024 (US$ Mn)
TABLE 17 Quick Service Restaurant IT Market Revenue, By Support Operation, 2014 – 2024 (US$ Mn)
TABLE 18 Quick Service Restaurant IT Market Revenue, By Franchise Management, 2014 – 2024 (US$ Mn)
TABLE 19 Quick Service Restaurant IT Market Revenue, By Service, 2014 – 2024 (US$ Mn)

FIG. 1 U.S. Quick Service Restaurant IT Market: Market Positioning of Key Players, By Hardware, 2015
FIG. 2 U.S. Quick Service Restaurant IT Market: Market Positioning of Key Players, By Software, 2015
FIG. 3 U.S. Quick Service Restaurant IT Market Revenue, 2014 – 2024 (US$ Mn) and Y-o-Y Growth (%)
FIG. 4 U.S. Quick Service Restaurant IT Market Revenue, By Component, 2014 – 2024 (US$ Mn)
FIG. 5 Quick Service Restaurant IT Market Revenue, By Hardware, 2014 – 2024 (US$ Mn)
FIG. 6 Quick Service Restaurant IT Market Revenue, By Software, 2014 – 2024 (US$ Mn)
FIG. 7 Quick Service Restaurant IT Market Revenue, By Front of House, 2014 – 2024 (US$ Mn)
FIG. 8 Quick Service Restaurant IT Market Revenue, By Inventory Management, 2014 – 2024 (US$ Mn)
FIG. 9 Quick Service Restaurant IT Market Revenue, By Reconciliation, 2014 – 2024 (US$ Mn)
FIG. 10 Quick Service Restaurant IT Market Revenue, By Labor Management, 2014 – 2024 (US$ Mn)
FIG. 11 Quick Service Restaurant IT Market Revenue, By HR Software, 2014 – 2024 (US$ Mn)
FIG. 12 Quick Service Restaurant IT Market Revenue, By Data Analytics, 2014 – 2024 (US$ Mn)
FIG. 13 Quick Service Restaurant IT Market Revenue, By Marketing, 2014 – 2024 (US$ Mn)
FIG. 14 Quick Service Restaurant IT Market Revenue, By Restaurant Operation, 2014 – 2024 (US$ Mn)
FIG. 15 Quick Service Restaurant IT Market Revenue, By Support Operation, 2014 – 2024 (US$ Mn)
FIG. 16 Quick Service Restaurant IT Market Revenue, By Franchise Management, 2014 – 2024 (US$ Mn)
FIG. 17 Quick Service Restaurant IT Market Revenue, By Service, 2014 – 2024 (US$ Mn)