Cigarettes in Macedonia




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Macedonia is an important tobacco grower, mainly of oriental leaf, and a significant producer and exporter of cigarettes although export trade has diminished in recent years. The market supports two manufacturers, the most important being Imperial Tobacco TKS, based at Skopje, a subsidiary of the Imperial Tobacco Group, with 61% of the market in 2014.

Key Findings
-Overall cigarette consumption had been quite buoyant in recent years recovering from the downturn in 2010 as a result of the new smoking ban

-TK Prilep is the only other domestic producer with around 19% of the domestic market but this is expected to increase

-Longer term consumption is expected to gradually decline, adversely affected by a series of increases in taxes and prices as the country gears up for future EU accession

Cigarettes in Macedonia, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Macedonian market.

What else does this report offer?

-Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

-Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

-Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production

-Prospects and forecasts of overall sales and consumption for 2014 to 2024

-Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

-Identify the areas of growth and opportunities, which will aid effective marketing planning

-As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Greek market is crucial to ensuring maximum future sales

-The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

-Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future