Consumer and Market Insights: Spirits in Australia




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The Australian Spirits market is expected to register high growth in value terms during 2015-2020 supported by the rising disposable income of the consumers and steadily growing consumer prices. The Whiskey category has the highest volume share in the overall Spirits market in 2015, while the Liqueurs category is forecast to register the fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the Spirits market. Diageo Plc and Pernod Ricard S.A. are the leading players in the market.

Key Findings
-The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

-The Whiskey category is the largest value category in the Australian Spirits market.

-Hypermarkets & Supermarkets account for the highest distribution share in the Tequila & Mezcal

-Diageo Plc is the leading brand in the Tequila & Mezcal category.

-Screw Top is the commonly used closure type in Australia's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning