Consumer and Market Insights: Spirits in Brazil




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The Brazilian Spirits market is growing at a moderate rate led by the Specialty Spirits and Vodka categories in terms of volume consumption While, Vodka and Whiskey categories are projected to be the fastest growing categories in terms of value during 2015 2020. Brazilian consumers are opting for value for money products in the Spirits market. Hypermarket and On-trade have been assessed to be the key distribution channels contributing to market growth.

Key Findings
-The Spirits market in Brazil is forecast to grow at a CAGR of 4.0% in value terms during 2015-2020.

-The Specialty Spirits category is the largest value category in the Brazilian Spirits market.

-The Flavored Vodka segment is expected to gain share growth within the Vodka category.

-On-trade transactions account for highest distribution share in the Tequila & Mezcal category.

-Jose Cuervo is the leading brand in the Tequila & Mezcal category.

-Private label products in the Rum category registered the fastest growth during 2012-2015.

-Screw Top is the commonly used closure type in the Brazilian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning