Consumer and Market Insights: Spirits in Italy




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Growing economy and rising disposable incomes is driving the Spirits market in Italy. The market is being led by the Specialty Spirits market in volume terms while Brandy and Vodka categories are forecast to register fastest growth in value terms during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel in the Italian Spirits market. Diageo Plc, Pernord Ricard S.A. and Bacardi Limited are the leading players in the Italian Spirits market.

Key Findings
-The Spirits market in Italy is forecast to grow at a CAGR of 1.2% in value terms during 2015-2020.

-The Italian consumers are opting for value for money products in the Spirits market.

-Brandy is the largest category by value in the Italian Spirits market.

-On-trade transactions account for highest distribution share in Tequila & Mezcal and Vodka categories.

-Havana Club is the leading brand in the Rum category.

-Private label products in the Liqueurs category registered the fastest growth during 2012-2015.

-Screw Top is the commonly used closure type in the Italian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging and Rigid Plastics; container data for: Bottle and Pouch

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning