Consumer and Market Insights: Spirits in Mexico




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The Spirits market in Mexico is led by the Specialty Spirits category in value term. The Whiskey category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. The purchasing behavior of consumers in the Mexican Spirits market is inclined toward value for money products. The Pernod Ricard S.A., Diageo Plc and Bacardi Limited are the active market players in the Dutch Spirits market.

Key Findings
-The Whiskey category is forecast to register the fastest growth in both value and volume terms during 2015-2020.

-The Specialty Spirits category is the largest volume category in the Mexican Spirits market.

-The Whiskey category is expected to record maximum gain in market share during 2015-2020.

-The American Whiskey segment is expected to gain maximum share growth within the Whiskey category.

-The Spirits market account for more than three-fourth of the overall Wine & Spirits retail sales in Mexico.

Canadeans Consumer and Market Insights report on the Spirits market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, and Rigid Metal; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning