Consumer and Market Insights: Spirits in the Netherlands




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The Netherlands Spirits market is led by the Whiskey category in both value and volume terms. The Whiskey category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. The Spirits market accounts nearly one - fifth of the overall Wine & Spirits retail sales in the Netherlands. The Diageo Plc and Lucas Bols B.V. are the market leaders in the Dutch Spirits market.

Key Findings
-The Whiskey category is forecast to register the fastest value and volume growth during 2015-2020.

-Whiskey is the largest category in both value and volume terms in the Dutch Spirits market.

-Tequila & Mezcal is the smallest value category in the Dutch Spirits market.

-The Light Rum segment is expected to gain share growth within the Rum category

-The Spirits market account for nearly one-fifth of the overall Wine & Spirits retail sales in the Netherlands.

Canadeans Consumer and Market Insights report on the Spirits market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade, and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Metal, and, Rigid Plastics; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning