Consumer and Market Insights: Spirits in Thailand




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The Spirits market in Thailand is expected to register moderate growth during 2015-2020. The Vodka category is forecast to register the fastest growth in both value and volume terms during 2015-2020. International Beverage Holdings Limited and Diageo Plc are the leading market players in the country.

Key Findings
-Of the eight categories analyzed, Vodka is forecast to be the fastest growing value category, registering a CAGR of 5.2% during 2015-2020

-Food & Drinks Specialists account for more than two-third of the overall Spirits distribution in Thailand

-On-trade transactions account for the majority share in the Tequila & Mezcal category.

-Glass is the only packaging material used in Thailands Spirits market

Canadeans Consumer and Market Insights report on the Spirits market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning