Consumer and Market Insights: Spirits in Spain




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A recovering economy and low inflation will drive the demand for Spirits in Spain. The Spanish market is being led by the Whiskey category in terms of volume in 2015, while the Rum category leads the Spirits market in value terms. The Tequila & Mezcal category is forecast to register fastest growth among all categories during 2015-2020. On-trade transactions lead the distribution in Spains Spirits market. Glass is the most commonly used packaging material in the countrys Spirits market.

Key Findings
- The Tequila & Mezcal category is forecast to register the fastest volume growth during 2015-2020.

- The Rum category is the largest value category in the Hungarian Spirits market.

- On-trade transactions account for the highest distribution share in the Gin & Genver category.

- Beefeater is the leading brand in the Gin & Genever category.

- Private label products in the Brandy category registered the fastest growth during 2012-2015.

- Screw Top is the commonly used closure type in Spain's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, and others; container data for: Bottle

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning