Smaller, regional brands continued to outpace the advance of better-known national brands in the region making 2016 a competitive year for brands. However, poor infrastructure, water scarcity and shrinking disposable income have restricted the growth of major categories in the market like bulk/HOD water, juice and nectars. Categories like flavored water are expected to hit the market due to growing health concerns among consumers.
-Smaller brands continue to migrate from sachet to PET to increase convenience for the consumer.
-Flavored milks continue to drive the dairy drinks market because of its appealing mouth feel and composition.
-Fruit powders remain a popular and affordable beverage choice across West Africa.
-Carton remains the favored, almost the exclusive packaging format for nectars category.
Canadeans Africa Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Africa, covering:
-2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita for Nigeria and South Africa markets
-Insightful and valuable analysis of the drivers behind the trends and forecast assumptions for the Nigeria beverage industry
-Evaluate the very latest beverage category forecast projections to 2021 to enhance your understanding of consumption patterns and evolving trends in the Africa beverage industry
-Identify the current and emerging trends and future growth opportunities in the Africa beverage market to assess the likely impact on your companys performance
-Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning