The overall situation on the market remains very difficult for alcoholic beverage producers due to ever increased taxes, rising cost of production, devaluation of the national currency, and an unpredictable and unfriendly legal environment. The market share of domestic juice producers will continue to rise in the near future as they increase production of more affordable and cost-effective products. It is expected that drinks in smaller packaging sizes will be more successful during the next five years. As the economic situation is improving, consumers can afford to spend extra money for the more convenient smaller size packaging.
-Portfolio extensions and recent brand launches are likely to be primary growth drivers for flavored water category.
-Premium prices and a shift of investment by manufacturers towards still drinks have hurt juice volumes in recent years.
-Energy drinks growth has been boosted by active promotional campaigns including TV advertising, which rapidly increased with the summer European soccer championship.
Canadeans East Europe Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in East Europe, covering:
-2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita
-Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for18 markets
-Evaluate the very latest beverage category forecast projections to 2021to enhance your understanding of consumption patterns and evolving trends in the East Europe beverage industry
-Identify the current and emerging trends and future growth opportunities in the East Europe beverage market to assess the likely impact on your companys performance
-Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning