Due to the economic crisis, the beverage industry in Latin America has seen decline in sales in many categories. Cheaper brands have presented a positive performance in comparison to the premium brands. The overall alcoholic drinks category has seen an increase in the consumption and is expected to grow in Latin America except in Venezuela. The packaged water category continues to perform well in all the Latin American countries except Argentina and Venezuela. The beverage industry still has potential to grow by following health trends, also by offering appealing prices during the economic crisis.
-Carbonates are among the worst affected categories due to the health and wellness trend seeing consumers move away to healthier beverages.
-Increase in consumption of juice was driven by its nutritional credentials and perceived naturalness.
-Soymilk is showing a decline, having often been substituted by grain, nut, rice and seed milk, with the category boosted by the health care trend.
-All the categories under beverages are expected to decline due to the economic crisis and the climate phenomenon El Nino.
Canadeans Latin America Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Latin America, covering:
-2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita for 17 Latin American markets
-Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for7 key markets Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela
-Evaluate the very latest beverage category forecast projections to 2021to enhance your understanding of consumption patterns and evolving trends in the Latin America beverage industry
-Identify the current and emerging trends and future growth opportunities in the Latin America beverage market to assess the likely impact on your companys performance
-Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning