The steady decline in consumption of Bulk/HOD water is being driven by a combination of pressure on household spending and increased penetration of home and office filtration systems. As consumers have switched to healthier and more varied beverages, carbonates consumption has fell by a further 2% with similar declines forecast for the remainder of the decade. With premium positioning and packaging, growth for enhanced water category will increasingly be driven by electrolytes, caffeine and protein, together with a wide variety of esoteric flavors and exotic ingredients.
-Still water will continue to grow steadily while the more dynamic carbonated water segment will continue to see double-digit growth.
-A steady fall in home breakfast consumption has been at the heart of the decline in orange and other citrus juice products.
-Competition from packaged water for value refreshment has been a significant driver of the decline in still drinks category sales.
-The main volume driver of alcoholic drinks consumption is beer which is steadily and fitfully recovering from the economic downturn.
Canadeans North America Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in North America, covering:
-2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita for the Canada and USA markets
-Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for the USA market
-Evaluate the very latest beverage category forecast projections to 2021to enhance your understanding of consumption patterns and evolving trends in the North America beverage industry
-Identify the current and emerging trends and future growth opportunities in the North America beverage market to assess the likely impact on your companys performance
-Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning