Carbonates are far from seeing a turnaround in the negative trend that is currently reigning as it is suffering from an unhealthy image and is increasingly associated with the growing problem of obesity, particularly in children. Even with immense efforts to reduce sugar in drinks, combined with smaller sizes and other activities aimed at sugar reduction, the consumer's suspicion has been awakened and will take a long time to calm down again The price wars between retail chains in recent years have made the price difference between NFC juice and nectars much smaller and consumers generally prefer a higher quality, natural, NFC juice. Considering the saturated market of alcoholic drinks, shifts within the category are rather likely. Specialty beers and alcoholic variants are expected to grow at the expense of volume driver Pils.
-In flavored water category, there is an increasing trend towards familiar, local fruit flavors, such as apple, pear and raspberry rather than unknown exotic fruits.
-The ongoing debate surrounding the sugar content of juice drinks may compromise its healthy image and have a negative impact on sales.
- Lower income consumers are switching from premium priced Iced RTD/Tea drinks to more affordable beverage options like packaged water.
-Producers are focusing on the development of products which are naturally functional in order to exploit the growing consumer trend towards health and wellness.
Canadeans West Europe Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in West Europe, covering:
-2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita
-Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 16 markets
-Evaluate the very latest beverage category forecast projections to 2021 to enhance your understanding of consumption patterns and evolving trends in the West Europe beverage industry
-Identify the current and emerging trends and future growth opportunities in the West Europe beverage market to assess the likely impact on your companys performance
-Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning