Video on Demand Market (Business Model - Transactional Video on Demand, Subscription Video on Demand, Advertisement Video on Demand, Hybrid (SVoD & AVoD); Content – Sports, Entertainment, Education and Information, TV Commerce) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024


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This report provides an analysis of the global video on demand market for the period from 2016 to 2024, wherein the period from 2016 to 2024 comprises the forecast period and 2015 is the base year. Data for 2014 is provided as historical information. The report covers all the major trends and technologies playing a major role in the growth of the video on demand market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during this period. The study provides a holistic perspective of the growth of the video on demand market throughout the forecast period in terms of revenue estimates (in US$ Bn), across Asia Pacific (APAC), Latin America (LATAM), North America, Europe, and Middle East & Africa (MEA). The report provides a cross-sectional analysis of the global video on demand market in terms of market estimates and forecasts for all the segments across different geographic regions.

Video on demand services enable users for streaming and downloading of a wide range of digital contents. The rising demand for customized viewing of digital content has led to the significant growth of video on demand market around the globe. In addition, the consumption of on demand services through mobile platforms is increasing due to rising penetration of internet, and smartphones. The growing improvements in high-speed network for streaming of videos is increasing the adoption of on demand services. Video on demand service providers are offering unique features such as unlimited access to content, and high quality videos to increase the subscriber base. Furthermore, content producers such as studios, and record labels are partnering with video on demand services providers to release their contents through on demand services supplementing the overall growth of video on demand market. The adoption of regional content is growing due to a wide range of digital content offered by video on demand service providers in regional languages across the world. Moreover, changing consumer preferences from traditional television viewing to on demand services is contributing to the growth of global video on demand market. This is primarily due to proliferation of smart TV adoption, and rising demand for premium contents.

On the basis of business model, video on demand market is segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD+ AVoD). Based on the content, video on demand market is segmented into the sports, entertainment, education & information, and TV commerce segments. The report also includes competitive profiling of the major players associated with the video on demand market. The important business strategies adopted by them, their market positioning, and recent developments have also been identified in the research report. The growing adoption of video on demand services has led to the increasing presence of video on demand service providers. The major players in video on demand market include Amazon.com, Inc., Home Box Office, Inc., Hulu LLC, iTunes (Apple, Inc.), Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, YouTube, LLC, maxdome GmbH, and Canalplay.

Market Segmentation

Video on Demand Market, By Business Model

  • TVoD
  • SVoD
  • AVoD
  • Hybrid (SVoD + AVoD)

Video on Demand Market, By Content

  • Sports
  • Entertainment
  • Education and Information
  • TV Commerce

In addition, the report provides market analysis of the video on demand market with respect to the following geographical segments:

  • North America
  • The U.S.
  • Canada
  • Europe
  • The U.K.
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific (APAC)
  • China
  • Japan
  • India
  • Indonesia
  • Rest of APAC
  • Middle East and Africa (MEA)
  • The UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
  • South America
  • Brazil
  • Argentina
  • Rest of South America

Table of Content

1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Video on Demand Market

4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Developments
4.2. Key Market Indicators
4.2.1. Adoption of Video on Demand System
4.2.2. Developments in Digital Video landscape
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunity
4.4. Global Video on Demand Market Analysis and Forecasts, 2014 – 2024
4.4.1. Market Revenue Projections (US$ Mn)
4.5. Video on Demand Market - Global Supply Demand Scenario
4.6. Porter’s Five Force Analysis
4.7. Value Chain Analysis
4.7.1. List of Active Market Participants (content providers/service providers/ distributors/vendors)
4.7.2. Forward – Backward Integration Scenario
4.8. Market Outlook

5. Global Video on Demand Market Analysis and Forecasts, By Business Model
5.1. Introduction & Definition
5.2. Key Findings / Developments
5.3. Key Trends
5.4. Market Size (US$ Mn) Forecast By Business Model
5.4.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
5.4.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
5.4.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
5.4.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
5.5. Business Model Comparison Matrix
5.6. Market Attractiveness By Business Model

6. Global Video on Demand Market Analysis and Forecasts, By Content
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Key Trends
6.4. Market Size (US$ Mn) Forecast By Content
6.4.1. Sports, 2014 – 2024 (US$ Mn)
6.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
6.4.3. Education and Information, 2014 – 2024 (US$ Mn)
6.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
6.5. Market Attractiveness by Content

7. Global Video on Demand Market Analysis and Forecasts, By Region
7.1. Key Findings
7.2. Policies and Regulations
7.3. Market Size (US$ Mn) Forecast By Region
7.3.1. North America
7.3.2. Europe
7.3.3. Asia Pacific
7.3.4. Middle East and Africa
7.3.5. South America
7.4. Market Attractiveness by Country/Region

8. North America Video on Demand Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Market Size (US$ Mn) Forecast By Business Model
8.3.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
8.3.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
8.3.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
8.3.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
8.4. Market Size (US$ Mn) Forecast By Content
8.4.1. Sports, 2014 – 2024 (US$ Mn)
8.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
8.4.3. Education and Information, 2014 – 2024 (US$ Mn)
8.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
8.5. Market Attractiveness Analysis 
8.5.1. By Country
8.5.2. By Business Model
8.5.3. By Content

9. Europe Video on Demand Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Size (US$ Mn) Forecast By Business Model
9.3.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
9.3.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
9.3.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
9.3.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
9.4. Market Size (US$ Mn) Forecast By Content
9.4.1. Sports, 2014 – 2024 (US$ Mn)
9.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
9.4.3. Education and Information, 2014 – 2024 (US$ Mn)
9.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
9.5. Market Attractiveness Analysis 
9.5.1. By Country
9.5.2. By Business Model
9.5.3. By Content

10. Asia Pacific Video on Demand Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Size (US$ Mn) Forecast By Business Model
10.3.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
10.3.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
10.3.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
10.3.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
10.4. Market Size (US$ Mn) Forecast By Content
10.4.1. Sports, 2014 – 2024 (US$ Mn)
10.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
10.4.3. Education and Information, 2014 – 2024 (US$ Mn)
10.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
10.5. Market Attractiveness Analysis 
10.5.1. By Country
10.5.2. By Business Model
10.5.3. By Content

11. Middle East and Africa (MEA) Video on Demand Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Size (US$ Mn) Forecast By Business Model
11.3.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
11.3.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
11.3.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
11.3.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
11.4. Market Size (US$ Mn) Forecast By Content
11.4.1. Sports, 2014 – 2024 (US$ Mn)
11.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
11.4.3. Education and Information, 2014 – 2024 (US$ Mn)
11.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
11.5. Market Attractiveness Analysis 
11.5.1. By Country
11.5.2. By Business Model
11.5.3. By Content

12. South America Video on Demand Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Market Size (US$ Mn) Forecast By Business Model
12.3.1. Transactional Video on Demand (TVoD), 2014 – 2024 (US$ Mn)
12.3.2. Subscription Video on Demand (SVoD), 2014 – 2024 (US$ Mn)
12.3.3. Advertising Video on Demand (AVoD), 2014 – 2024 (US$ Mn)
12.3.4. Hybrid ( AVoD + SVoD), 2014 – 2024 (US$ Mn)
12.4. Market Size (US$ Mn) Forecast By Content
12.4.1. Sports, 2014 – 2024 (US$ Mn)
12.4.2. Media and Entertainment, 2014 – 2024 (US$ Mn)
12.4.3. Education and Information, 2014 – 2024 (US$ Mn)
12.4.4. TV Commerce, 2014 – 2024 (US$ Mn)
12.5. Market Attractiveness Analysis 
12.5.1. By Country
12.5.2. By Business Model
12.5.3. By Content

13. Competition Landscape
13.1. Market Player – Competition Matrix (By Tier and Size of companies)
13.2. Market Share Analysis by Company (2015)
13.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
13.3.1. Global Market Players
13.3.1.1. Amazon.com, Inc.
13.3.1.1.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.1.2. Market Presence, By Segment and Geography
13.3.1.1.3. Key Developments
13.3.1.1.4. Strategy and Historical Roadmap
13.3.1.1.5. Revenue and Operating Profits
13.3.1.2. Home Box Office, Inc.
13.3.1.2.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.2.2. Market Presence, By Segment and Geography
13.3.1.2.3. Key Developments
13.3.1.2.4. Strategy and Historical Roadmap
13.3.1.2.5. Revenue and Operating Profits
13.3.1.3. Hulu LLC
13.3.1.3.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.3.2. Market Presence, By Segment and Geography
13.3.1.3.3. Key Developments
13.3.1.3.4. Strategy and Historical Roadmap
13.3.1.3.5. Revenue and Operating Profits
13.3.1.4. iTunes (Apple, Inc.)
13.3.1.4.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.4.2. Market Presence, By Segment and Geography
13.3.1.4.3. Key Developments
13.3.1.4.4. Strategy and Historical Roadmap
13.3.1.4.5. Revenue and Operating Profits
13.3.1.5. Netflix, Inc.
13.3.1.5.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.5.2. Market Presence, By Segment and Geography
13.3.1.5.3. Key Developments
13.3.1.5.4. Strategy and Historical Roadmap
13.3.1.5.5. Revenue and Operating Profits
13.3.1.6. Telefonaktiebolaget LM Ericsson (Ericsson Television)
13.3.1.6.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.6.2. Market Presence, By Segment and Geography
13.3.1.6.3. Key Developments
13.3.1.6.4. Strategy and Historical Roadmap
13.3.1.6.5. Revenue and Operating Profits
13.3.1.7. Verizon Communication, LLC
13.3.1.7.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.7.2. Market Presence, By Segment and Geography
13.3.1.7.3. Key Developments
13.3.1.7.4. Strategy and Historical Roadmap
13.3.1.7.5. Revenue and Operating Profits
13.3.1.8. YouTube, LLC
13.3.1.8.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.1.8.2. Market Presence, By Segment and Geography
13.3.1.8.3. Key Developments
13.3.1.8.4. Strategy and Historical Roadmap
13.3.1.8.5. Revenue and Operating Profits
13.3.2. Regional Market players
13.3.2.1. Maxdome GmbH
13.3.2.2.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.2.2.2. Market Presence, By Segment and Geography
13.3.2.2.3. Key Developments
13.3.2.2.4. Strategy and Historical Roadmap
13.3.2.2.5. Revenue and Operating Profits
13.3.2.2. Canalplay
13.3.2.2.1. Company Details (HQ, Foundation Year, Employee Strength)
13.3.2.2.2. Market Presence, By Segment and Geography
13.3.2.2.3. Key Developments
13.3.2.2.4. Strategy and Historical Roadmap
13.3.2.2.5. Revenue and Operating Profits

14. Key Takeaways

Table 1: Global Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014–2024
Table 2: Global Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014–2024
Table 3: Global Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024
Table 4: North America Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014–2024
Table 5: North America Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014–2024
Table 6: North America Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024
Table 7: Europe Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014–2024
Table 8: Europe Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014–2024
Table 9: Europe Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024
Table 10: Asia Pacific Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014–2024
Table 11: Asia Pacific Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014–2024
Table 12: Asia Pacific Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024
Table 13: MEA Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014 – 2024
Table 14: MEA Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014 – 2024
Table 15: MEA Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024
Table 16: South America Video on Demand Market Size (US$ Bn) Forecast, by Business Model, 2014–2024
Table 17: South America Video on Demand Market Size (US$ Bn) Forecast, by Content, 2014–2024
Table 18: South America Video on Demand Market Size (US$ Bn) Forecast, by Country, 2014 – 2024

Figure 1: Global Video on Demand Market Size (US$ Bn), 2015–2024
Figure 2: Global Video on Demand Market Y-o-Y Growth (Value %) Forecast, 2015–2024
Figure 3: Global Video on Demand Market Value Share Analysis by Business Model, 2016 and 2024
Figure 4: Global Video on Demand Market Revenue and Y-o-Y Growth, by Business Model – TVoD, 2014 - 2024, (US$ Bn and Value %)
Figure 5: Global Video on Demand Market Revenue and Y-o-Y Growth, by Business Model – SVoD, 2014 - 2024, (US$ Bn and Value %)
Figure 6: Global Video on Demand Market Revenue and Y-o-Y Growth, by Business Model – AVoD, 2014 - 2024, (US$ Bn and Value %)
Figure 7: Global Video on Demand Market Revenue and Y-o-Y Growth, by Business Model – Hybrid, 2014 - 2024, (US$ Bn and Value %)
Figure 8: Video on Demand Market Attractiveness Analysis by Business Model
Figure 9: Global Video on Demand Market Value Share Analysis by Content, 2016 and 2024
Figure 10: Global Video on Demand Market Revenue and Y-o-Y Growth, by Content – Sports, 2014 - 2024, (US$ Bn and Value %)
Figure 11: Global Video on Demand Market Revenue and Y-o-Y Growth, by Content – Entertainment, 2014 - 2024, (US$ Bn and Value %)
Figure 12: Global Video on Demand Market Revenue and Y-o-Y Growth, by Content – Education and Information, 2014 - 2024, (US$ Bn and Value %)
Figure 13: Global Video on Demand Market Revenue and Y-o-Y Growth, by Content – TV Commerce, 2014 - 2024, (US$ Bn and Value %)
Figure 14: Video on Demand Market Attractiveness Analysis by Content
Figure 15: Global Video on Demand Market Value Share Analysis by Region, 2016 and 2024
Figure 16: Video on Demand Market Attractiveness Analysis, by Region
Figure 17: North America Video on Demand Market Size (US$ Bn) Forecast, 2014–2024
Figure 18: North America Video on Demand Market Y-o-Y Growth (Value %), 2014–2024
Figure 19: North America Video on Demand Market Value Share Analysis, by Business Model, 2016 and 2024
Figure 20: North America Video on Demand Market Value Share Analysis, by Content, 2016 and 2024
Figure 21: North America Video on Demand Market Value Share Analysis, by Country, 2016 and 2024
Figure 22: Europe Video on Demand Market Size (US$ Bn) Forecast, 2014–2024
Figure 23: Europe Video on Demand Market Y-o-Y Growth (Value %), 2014–2024
Figure 24: Europe Video on Demand Market Value Share Analysis by Business Model, 2016 and 2024
Figure 25: Europe Video on Demand Market Value Share Analysis by Content, 2016 and 2024
Figure 26: Europe Video on Demand Market Value Share Analysis by Country, 2016 and 2024
Figure 27: Asia Pacific Video on Demand Market Size (US$ Bn) Forecast, 2015–2024
Figure 28: Asia Pacific Video on Demand Market Attractiveness Analysis by Country
Figure 29: Asia Pacific Video on Demand Market Value Share Analysis by Business Model, 2016 and 2024
Figure 30: Asia Pacific Video on Demand Market Value Share Analysis by Content, 2016 and 2024
Figure 31: Asia Pacific Video on Demand Market Value Share Analysis, by Country, 2016 and 2024
Figure 32: MEA Video on Demand Market Size (US$ Bn) Forecast, 2014–2024
Figure 33: MEA Video on Demand Market Y-o-Y Growth (Value %), 2014–2024
Figure 34: MEA Video on Demand Market Value Share Analysis, by Business Model, 2016 and 2024
Figure 35: MEA Video on Demand Market Value Share Analysis, by Content, 2016 and 2024
Figure 36: MEA Video on Demand Market Value Share Analysis by Country, 2016 and 2024
Figure 37: South America Video on Demand Market Size (US$ Bn) Forecast, 2014–2024
Figure 38: South America Video on Demand Market Y-o-Y Growth (Value %), 2014–2024
Figure 39: South America Video on Demand Market Value Share Analysis, by Business Model, 2016 and 2024
Figure 40: South America Video on Demand Market Value Share Analysis, by Content, 2016 and 2024
Figure 41: South America Video on Demand Market Value Share Analysis, by Country, 2016 and 2024
Figure 42: Global Video on Demand Market Share Analysis by Company (2015)