What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis


#855876

49pages

Market Intelligence & Consulting Institute

$ 2800

In Stock

Driven by passion and effort of numerous global companies in mobile payments, an increasing number of Taiwanese companies have rushed into this arena and launched corresponding services. This report provides an overview of statistical outcomes of a questionnaire-based survey conducted by MIC (Market Intelligence & Consulting Institute); focuses on the preferences and attitudes of Taiwanese mobile payment users and non-users; examines the satisfaction levels of mobile users in an attempt to provide an in-depth analysis of mobile payment user behaviors in Taiwan; touches on the overall mobile payment services landscape in Taiwan; examines the development and strategies of major players in the financial, telecom, ICT, online payment, and commercial sectors of the industry in the area of mobile payments.