Black Consumers - Feeding Their Kids - US - October 2016


#862789

N/A

Mintel

$ 3995

In Stock

Black parents, especially moms, are the primary decision makers and influencers when it comes to feeding their kids. Food is love and while she is in control when raising her kids, she is soft at heart and likes to give in to what her children want to eat…within reason. Her kids are vocal about what they want and sometimes she will allow her kids to eat their favorites, even if she’s not totally comfortable with their choices or feels they lack nutritional value. Faced with limited resources, especially time with the kids at the dinner table, she is willing to compromise for convenience and practicality rather than change up her recipe repertoire unless it’s easy to do so.