Dark Spirits - US - November 2016


#889453

N/A

Mintel

$ 3995

In Stock

Distilled spirits (both white and dark) have enjoyed a significant (23.9%) growth since 2011, due in no small part to the rapid influx of flavors in the white spirit segment and a surge in interest in tequila. Similar flavor innovation is leading to growth in dark spirits, whiskey and brandy in particular, as Millennial consumers appear significantly interested in novel flavors within the category. Curiously, at the same time, authenticity and complexity appear to be key to consumer interest in craft forms of dark spirits.