Guatemala Beer Market Insights Report 2016




$ 2800

In Stock

Guatemala beer market declines for the first time in years, as the weather was affected by the El Nino phenomenon. Beer sales were also negatively affected by slowdown in public consumption and investment due to the political crisis. Further, Guatemalans preference towards hard liquor also contributed to the drop in beer volume. Beer exports also suffered setback, This fall in exports was mainly driven by lower shipping to Mexico and El Salvador.

Key Findings
- Strong beers above 5.5% Abv saw greater growth than the lower strength segments.

- Mexico continued to be the main country importing beer to Guatemala.

- The affordability of glass over other packaging materials attributed its dominance in Guatemala.

- Traditional retail channels drive market growth.

Canadeans Guatemala Beer Market Insights 2016 Report provides a complete overview of the Guatemala beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Guatemala beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Guatemala beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Guatemala beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects