Quarterly Beverage Tracker - Third Quarter 2016 Italy


#893184

32pages

Canadean

$ 1645

In Stock

Summary
In Q3-16, sales of soft drinks declined. All major categories suffered losses as a result of the less favorable climatic conditions compared to 2015. Alcoholic drinks declined by approaching x% in Q3-16, principally driven by the falling consumption of beer, which lacked the boost to demand as a result of the exceptionally high temperatures recorded in Q3-15. Volume consumption of dairy drinks remained flat versus Q3-15 due to exceptionally warm weather during summer 2015, which had strongly decreased dairy consumption over a more typical summer such as 2016. In the packaged water category, in contrast to recent trends, PL brands lost share in modern retail, principally
driven by carbonated variants.

Key Findings
- PL products outperformed the market during the quarter.

- Sales of wine also declined during the quarter, principally driven by falling consumer demand in modern retail for a medium-low priced table wine, predominantly packed in cartons and bottles larger than 75cl.

- Sales of ambient juice in modern retail suffered from a significant increase in the average base price per liter, combined with a major reduction in promotional support and less aggressive promotional price cuts.

- In the retail channel, the squash/syrups category continues to lose out to other fruit-based categories which are ready-to-drink and enjoy a healthier image.


Synopsis
Canadeans Italy Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q3 special focus update on the latest trends in soft drinks flavors and innovation


Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives

- Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation


Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Enhanced Water
1.6.5 Flavored Water
1.6.6 Juice
1.6.7 Nectars
1.6.8 Still Drinks
1.6.9 Squash/Syrups
1.6.10 Iced/RTD Tea Drinks
1.6.11 Iced/RTD Coffee Drinks
1.6.12 Sports Drinks
1.6.13 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.1 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.11 New Products & Photo Shots
1.12 Focus On Soft Drinks Flavor Trends & Innovation
1.13 Data Tables
1.14 Pricing Tables


List of Tables
Table 1: Italy at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 9: Selected Retail Price Movements, 2015-2016