Due to Iran's large population, over 80 million people, and relative prosperity in the region it has a large smoking population. It is estimated that the Iranian cigarette market is currently at 60-70 billion pieces per annum. However, the country suffers from a large contraband market due to smuggling from neighboring countries. As of 2014, non-duty paid cigarettes was 24 billion pieces a year, which is hindering the legitimate market substantially. However, the government has been tackling this problem in recent years, which has seen large declines in the number of non-duty paid cigarettes entering the market.
Per capita consumption is modest at 562 pieces per year, a 5.6% growth on 2014.
As of 2014, 14.5% of the total adult population smoke.
Smoking is dominated by men with 25.4% of men and only 3.4% of women smoking in Iran in 2014.
JTI is the most important company in the market with a 42.8% market share, followed by BAT at 17.8%.
Cigarettes in Iran is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Iranian market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future.