Iraq has been in a state of political and social turmoil since the second Gulf war in 2003. As a result, the country has suffered extensive economic damage, which has suppressed the cigarette market with local production not functioning at normal capacity. Consequently, the market has been serviced by imports, both duty paid and non-duty paid, which has meant that many brands are too expensive for Iraqi consumers. The non-duty paid sector accounted for 25% of the total cigarette market in 2015 because of widespread smuggling and high prices for legal cigarettes.
Cigarette consumption, in million pieces, was 22,700 in 2015 which is 5.1% improved on 2014 but still below 26,098 during the 1990s. Of the total cigarettes market, 25% is made up of non-duty paid cigarettes.
Imperial Tobacco dominates the market with a 25% share, as of 2010.
As of 2014, 19.5% of the total adult population smoke with 36% of men and only 3% of women smoking.
Cigarettes in Iraq is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Iraqi market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future.