ICT Investment Trends In the Media Industry


#901365

37pages

Kable Market Research

$ 2995

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Summary
In a deadline-driven industry such as media, it is critical that time-sensitive projects be completed and delivered on schedule. The industry needs highly skilled practitioners in areas such as digital convergence, content delivery, multi-platform mobile support, social media, and customer loyalty initiatives, as well as seasonal resources such as customer service agents to attract and service their customer base. Consequently, emerging technology areas such as cloud computing, IP-enabled triple/quad play, mobile commerce, business analytics, long term evolution (LTE), online security, and CRM continue to drive digital convergence and content to customers.

Key Findings
- Kables survey finds that media companies are investing in core areas of ICT expenditure, including hardware, software, and IT services.
-Moreover, as a strategy for contending with extreme disruption from new market entrants and rapidly evolving customer preferences, media and broadcast companies are investing heavily in advanced technologies.
-The survey also finds a sizeable increase in enterprises investments in software solutions, driven by the need to gain insights into their sales pipelines, creative and revenue planning, production, and traffic; enterprises are also incorporating analytics to identify loose ends and take corrective actions to maximize revenues.

Synopsis
This report presents the findings from a survey of 82 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that banks are investing in, including IoT, cloud computing, business intelligence, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through Kables survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.

In particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2016 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
- Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
- Which ICT functions media enterprises are interested in outsourcing
- Media enterprises investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, business intelligence, and mobility management
- Factors that are influencing media enterprises investments in each technology category
- How media enterprises IT budgets are currently allocated across various segments within a technology category
- Media enterprises distribution of their ICT budget across various segments within a technology category
- Vendor satisfaction ratings for various core and advanced technology categories
- Insight into media enterprises preferred buying approaches
- Business objectives that media enterprises are looking to achieve through their IT investment strategies
- Factors that are influencing media enterprises decisions to select an ICT provider

ReasonsToBuy
- Understand how the media enterprises ICT landscape is set to change in 2016 to prioritize your target market
- Comprehend how ICT money are being allocated by media enterprises in specific geographies and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
- Realign your sales initiatives by understanding the current strategic objectives of media enterprises
- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, business intelligence, and mobility management)
- Prioritize your focus areas by understanding which factors are influencing UK enterprises decisions when selecting an ICT provider
- Understand the changes in customers priorities and identify the business objectives that media enterprises are looking to achieve through their ICT investment strategies

Table of Contents
1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Communications expenditure
1.4.5 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Internet of things (IoT)
2.1.2 Cloud computing
2.1.3 Business intelligence
2.1.4 Mobility management

3 ICT procurement trends
3.1 Introduction
3.2 Business objectives influencing IT investment strategy
3.3 ICT provider selection
3.4 Key decision maker for purchasing technology

4 Summary
4.1 Media enterprises are undergoing a complete transformation owing to the digital revolution

5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors

List of Figures
Figure 1: Media enterprise ICT survey industry breakdown
Figure 2: Media enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Media enterprises
Figure 4: Media enterprises (external) ICT budget allocation, 2015 and 2016
Figure 5: Media enterprises average hardware budget allocation
Figure 6: Average allocation of software budgets in Media enterprise market
Figure 7: Media enterprises average IT services budget allocation
Figure 8: Media enterprises average communications expenditure
Figure 9: Media enterprises average cloud computing budget allocation by technology
Figure 10: Media enterprises average cloud computing budget allocation by implementation type
Figure 11: Media enterprises ICT budget allocation by function, 2015 and 2016
Figure 12: Outsourced IT functions Media enterprises current and future outsourcing priorities
Figure 13: IoT Media enterprises current and future investment priorities
Figure 14: IoT selected primary provider and vendor satisfaction among Media enterprises
Figure 15: Cloud computing Media enterprises current and future investment priorities
Figure 16: Cloud computing selected primary provider and vendor satisfaction among Media enterprises
Figure 17: Business intelligence Media enterprises current and future investment priorities
Figure 18: Business intelligence selected primary provider and vendor satisfaction among Media enterprises
Figure 19: Mobility management Media enterprises current and future investment priorities
Figure 20: Mobility management selected primary provider and vendor satisfaction among Media enterprises
Figure 21: Business objectives which influence Media enterprises' IT investment strategy
Figure 22: Factors influencing Media enterprises' decision to choose an ICT provider
Figure 23: Role of key entities in making ICT purchasing decisions