The beginning of spring was rather cold; the second half was rather hot and quite favorable to beer consumption. Across the alcoholic beverages industry, consumption saw a decline in 2015. Increased excise duties, the cost of production and unfriendly legal environment are the principal reasons behind the negative performance in the Ukrainian alcoholic drinks market.
-Discount beer consumers stopped consumption when price rises made beer out of reach of affordability.
-Beer sales hit by increased excise duties.
-Sales of cider continue to grow, as consumers see cider as a more affordable alternative to beer.
-Traditional retail dominate off-premise sales.
-Glass and PET remained leading pack material.
Canadeans Ukraine Beer Market Insights 2016 Report provides a complete overview of the Ukraine beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
-2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
-Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
-Value by distribution channel 2011-2015, with 2016 forecasts
-2014-2016 selected on- / off-premise retail prices
-Details of key beer new product launches in 2015 by company
-Overview of the competitive landscape in the beer market, with analysis of key company performance
-Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
-Data is also available in excel format
-Gain an in-depth understanding of the dynamics and structure of the Ukraine beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-Evaluate the current emerging trends and future growth opportunities in the Ukraine beer market to support your brand development and marketing initiatives
-Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
-Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Ukraine beer market
-View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects