Belarus Beer Market Insights Report 2016


#904599

90pages

Canadean

$ 3480

In Stock

Summary
The situation at the Belarusian beer market became more dramatic in the current difficult environment. The market declined by 9% in 2015, and the similar negative performance is expected in 2016, despite market players remaining active and trying to attract consumer attention with new products. The main reason for the negative performance of the segment was tax increases and restrictions seen during the previous years and the economic difficulties of producers and consumers.

Key Findings
- As consumers became more conservative in the worsening recession, cheaper products continued to rise.
- Imported and premium beers are experiencing a dramatic decline due to price and import restrictions.
- Since the Belarusian alcoholic market opportunities are limited, there is a safer chance in focusing on export sales.
- A ban on the sale of beer in bottles larger than 200cl was one of the reasons behind poor performance of segment.

Synopsis
Canadeans BelarusBeer Market Insights 2016 Report provides a complete overview of the Belarus beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format

ReasonsToBuy
- Gain an in-depth understanding of the dynamics and structure of the Belarus beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Belarus beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Belarus beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Key Highlights
- Gain an in-depth understanding of the dynamics and structure of the Belarus beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Belarus beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Belarus beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects