Consumer and Market Insights: Ice Cream in Portugal




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In the Portugal Ice Cream market both On-trade and Off-trade sales are forecast to register similar growth during 2015-2020. Among all categories, the Take-Home and Bulk Ice Cream accounts for highest Off-trade as well as On-trade volume consumption. Hypermarkets & Supermarkets is the leading distribution channel in the Ice Cream market. Flexible Packaging is the most commonly used packaging material. Magnum and Cornetto are the leading players in the country.

Key Findings
- The Ice Cream market in Portugal is forecast to grow at a CAGR of 3.6% in volume terms during 2015-2020
- The Take-Home and Bulk Ice Cream category has the highest volume share in the overall Ice Cream market
- On-trade sales account for the majority share in the distribution of Artisanal Ice Cream category
- Carte D`Or is the Leading brand in the Take-Home and Bulk Ice Cream category in Portugal
- Prize Off is the only closure type used in the Portuguese Ice Cream market

Consumer and Market Insights report on the Ice Cream market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Wrapper

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning