Consumer and Market Insights: Haircare in Thailand




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Thailands Haircare market is forecast to register robust growth during 2015-2020. The market is being led by the Shampoo category and it is also forecast to register fastest growth in volume terms during the same period. Hypermarkets & Supermarkets is the leading channel for distribution of Haircare products in the country. Rigid Plastics is the most commonly used packaging material in Thailand's Haircare market. Unilever Plc and L'Oreal S.A. are the leading players in the market.

Key Findings
- The Haircaremarket in Thailand is forecast to grow at a CAGR of 8.5% in value terms during 2015-2020
- The purchasing pattern of consumers remains unchanged in Thailands Haircaremarket
- The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
- Hypermarkets & Supermarkets is the leading distribution channel in Thailand's Cosmetics & Toiletries market
- L`Oraland Lieseare the leading brands in the Hair Colorants category
- Sunsilkand Clear are the leading brands in the Conditioner category
- Rigid Plastics is the most commonly used packaging material in Thailand's Haircare market

Consumer and Market Insights report on the Haircare market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning