Smoking Cessation and E-cigarettes - UK - January 2017




$ 2460

In Stock

After two years of disappointing sales performance, the smoking cessation sector has seen a rise in value in 2016 driven by NPD and a rise in advertising investment. In terms of E-cigarettes, overall usage remains the same despite a decline in usage as a smoking cessation method, suggesting reduced penetration in the sector. With users of E-cigarettes unlikely to use them in isolation, long-term growth to both sectors can come from cross-brand collaborations, promoting the use of E-cigarettes in tandem with NRT for example, to help smokers quit.