Digital Trends Winter - UK - December 2016


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Mintel

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The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms of performance at more affordable prices than the flagship handsets from the two market leaders.

Table of Content

Overview

What you need to know
Covered in this Report

Executive Summary

Consumer technology products – In-home entertainment
Figure 1: Household ownership of televisions, July 2016 and September 2016
Figure 2: Household ownership of in-home entertainment products, January 2012-September 2016
Consumer technology products – Computing and gaming
Figure 3: Household ownership of computers, January 2012-September 2016
Figure 4: Formats of desktop and laptop computers have in household, September 2016
Figure 5: Ownership of static and portable games consoles, December 2013-September 2016
Consumer technology products – Mobile phones and other portable devices
Figure 6: Ownership of mobile phones, January 2012-September 2016
Figure 7: Ownership of other portable devices, June 2013-September 2016
Internet access methods
Figure 8: Devices used to access the internet in the last three months, June 2013-September 2016
Online activities
Figure 9: Online social & content creation activities in the past three months, December 2015-September 2016
Figure 10: Online news & entertainment activities done in the past three months, December 2015-September 2016
Figure 11: Online brand or product-related activities done in the past three months, December 2015-September 2016
Figure 12: Online retail, finance and information-related activities in the past three months, December 2015-September 2016

Consumer Technology Products – Overview

Household ownership of consumer technology products
Figure 13: Household ownership of consumer technology products, April 2016-September 2016
Personal ownership of consumer technology products
Figure 14: Personal ownership of consumer technology products, April 2016-September 2016
Planned purchase or upgrade of consumer technology products
Figure 15: Plans to purchase or upgrade consumer technology products (at any point in the future), April 2016-September 2016
Figure 16: Plans to purchase or upgrade consumer technology products, by timescale, September 2016

In-home Entertainment

One in ten households is now 4K-ready
Figure 17: Household ownership of televisions, July 2016 and September 2016
Figure 18: Plans to purchase or upgrade televisions, by timescale, September 2016
Lack of content more of a frustration for owners than a barrier to purchase
Figure 19: Agreement with selected attitudes (any agree) towards 4K TV, by ownership of and interest in 4K TVs, June 2016
Owners of consoles, Blu-ray players and home cinema systems are stand-out 4K targets
Connecting high-earners with an improved experience
Figure 20: Household ownership of in-home entertainment products, January 2012-September 2016
Figure 21: Plans to purchase or upgrade in-home entertainment products, by timescale, September 2016

Computing and Gaming

Tablet ownership levelling off around 60%
Converged form factors on the rise but it’s still early days
AIO and SFF desktops remain primarily niche, premium products
Figure 22: Household ownership of computers, January 2012-September 2016
Figure 23: Formats of desktop and laptop computers have in household, September 2016
Few households are tablet-only
Figure 24: Combinations of computer types have in household, September 2016
Figure 25: Plans to purchase or upgrade computers, by timescale, September 2016
PS VR key for Q4 console sales
Figure 26: Ownership of static and portable games consoles, December 2013-September 2016
Figure 27: Plans to purchase or upgrade games consoles, by timescale, September 2016

Mobile Phones and Other Portable Devices

Premium competition increasing in a saturated smartphone market
Figure 28: Ownership of mobile phones, January 2012-September 2016
Figure 29: Plans to purchase or upgrade mobile phones, by timescale, September 2016
Smartwatch market still waiting for take-off
Figure 30: Ownership of other portable devices, June 2013-September 2016
Figure 31: Plans to purchase or upgrade e-readers and smartwatches, by timescale, September 2016

Internet Access Methods

PC internet access dropping off among 25-34s
Figure 32: Devices used to access the internet in the last three months, June 2013-September 2016
Infrastructure could be holding back smartphone access

Online Activities

Communication, sharing and content creation
Figure 33: Online social & content creation activities in the past three months, December 2015-September 2016
Figure 34: Social online activities performed in the past three months, by device, September 2016
Entertainment & news
Figure 35: Online news & entertainment activities done in the past three months, December 2015-September 2016
Figure 36: Online news & entertainment activities done in the past three months, by device, September 2016
Brand interactions, reviews and comparisons
Figure 37: Online brand or product-related activities done in the past three months, December 2015-September 2016
Figure 38: Brand/product-related online activities performed in the past three months, by device, September 2016
Retail, finance and information
Figure 39: Online retail, finance and information-related activities in the past three months, December 2015-September 2016
Figure 40: Brand/product-related online activities performed in the past three months, by device, September 2016

Messaging Apps

Facebook Messenger edging out WhatsApp
Figure 41: Messaging apps used regularly on smartphones in the last three months, September 2016
More than eight in ten users go beyond the basics
Emojis emerging as a universal language
Women share pictures; men share information
Figure 42: Activities done via messaging apps on smartphones in the last three months, September 2016
Companies pushing new features in 2016
Appeal of convenience could overcome initial concerns
Figure 43: Most useful features of messaging apps, September 2016

Appendix – Data Sources, Abbreviations and Supporting Information

Data sources
Abbreviations

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