Why was the report written?
- This report provides authoritative and granular data on the Feminine Hygiene market in China; and in doing so fills the gaps in marketers understanding of market trends and the components of change causing them.
- Based upon extensive primary and secondary research to provide a comprehensive and granular data this report allows marketers to confidently update their strategic and tactical plans.
- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategy.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns the effects of consumers behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Chinese Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.